The Firm with 900 Staff and no Office

Cate Hudson leads the developer experience team for Automattic, a large multi-national company where every single one of the 930 staff work remotely. The business has no fixed office presence at all. “Talent is evenly distributed but opportunity is often not. Working this way means you can access that talent and also give opportunity.” says…

The Fine Art of Small Talk

Small talk occupies many aspects of our lives. Although many think it’s a meaningless conversation, it is actually crucial in establishing new relationships whether it was in friendship, romance or business. A lot of people get anxious at the thought of starting small talk that they actually forget about all the advantages and opportunities waiting…

Success :The 10x Rule

Over the years, many people tried to define success through catchphrases or mottos, but most of these have failed since they have no idea how to lead people towards success. One technique that will guarantee it is the 10 X rule, a simple rule that sets you for lasting success and ambitious achievements that once…

Neuromarketing

In the past, when companies wanted to improve their marketing techniques, they wouldn’t think of using science and especially the field of neuroscience. But the improvements that this field made over the past two decades have transformed our understanding of the brain and how it works. We now know why and how people react to…