When malicious hackers disable your business and demand a ransom, should you pay up? Many firms do out of desperation, turning to intermediaries to help broker the deal. But law enforcement says this just makes things worse. Norsk Hydro is a global aluminium producer that got hacked and lost access to all of their computer…
NeuraLink is a company set up by Elon Musk to explore ways to connect the human brain to a computer interface. The aim of the firm is to find ways to stimulate the brain in paralysed humans to allow them to control computers. It has applied to US regulators to start trialling its device on…
There are several ways negative social media content can destroy trust in your brand in a matter of minutes, whether it comes from hackers, unsatisfied customers, or simply a backlash against something you post. If not taken seriously, it can and will directly impact your company financially and culturally. In May, for example, shares in…
Cate Hudson leads the developer experience team for Automattic, a large multi-national company where every single one of the 930 staff work remotely. The business has no fixed office presence at all. “Talent is evenly distributed but opportunity is often not. Working this way means you can access that talent and also give opportunity.” says…
Small talk occupies many aspects of our lives. Although many think it’s a meaningless conversation, it is actually crucial in establishing new relationships whether it was in friendship, romance or business. A lot of people get anxious at the thought of starting small talk that they actually forget about all the advantages and opportunities waiting…
Over the years, many people tried to define success through catchphrases or mottos, but most of these have failed since they have no idea how to lead people towards success. One technique that will guarantee it is the 10 X rule, a simple rule that sets you for lasting success and ambitious achievements that once…
In the past, when companies wanted to improve their marketing techniques, they wouldn’t think of using science and especially the field of neuroscience. But the improvements that this field made over the past two decades have transformed our understanding of the brain and how it works. We now know why and how people react to…