How a Ransomware attack cost one firm 45 m .

When malicious hackers disable your business and demand a ransom, should you pay up? Many firms do out of desperation, turning to intermediaries to help broker the deal. But law enforcement says this just makes things worse. Norsk Hydro is a global aluminium producer that got hacked and lost access to all of their computer…

Elon Musk reveals brain-hacking plans

NeuraLink is a company set up by Elon Musk to explore ways to connect the human brain to a computer interface. The aim of the firm is to find ways to stimulate the brain in paralysed humans to allow them to control computers. It has applied to US regulators to start trialling its device on…

How social media could ruin your business

There are several ways negative social media content can destroy trust in your brand in a matter of minutes, whether it comes from hackers, unsatisfied customers, or simply a backlash against something you post. If not taken seriously, it can and will directly impact your company financially and culturally. In May, for example, shares in…

The Firm with 900 Staff and no Office

Cate Hudson leads the developer experience team for Automattic, a large multi-national company where every single one of the 930 staff work remotely. The business has no fixed office presence at all. “Talent is evenly distributed but opportunity is often not. Working this way means you can access that talent and also give opportunity.” says…

Success :The 10x Rule

Over the years, many people tried to define success through catchphrases or mottos, but most of these have failed since they have no idea how to lead people towards success. One technique that will guarantee it is the 10 X rule, a simple rule that sets you for lasting success and ambitious achievements that once…

Neuromarketing

In the past, when companies wanted to improve their marketing techniques, they wouldn’t think of using science and especially the field of neuroscience. But the improvements that this field made over the past two decades have transformed our understanding of the brain and how it works. We now know why and how people react to…

THE LEBANESE Economy Will Boom!

Now! That you’ve read the topic, you’re probably wondering who’s this “Idiot” who thinks Lebanon is going to boom economically. True, But there are several angles to see the truth. From a financial perspective, the financial indicators according to the World Bank say that Lebanon is overwhelmed in debt, and has more than 75 billion…

Mindset is KEY!

Adopting an outward positive mindset will pave the way for endless success and prosperity. The majority of us go through life with a sole aim to get the best out of it…..for ourselves! But ultimately, getting the best out of life means getting the best out of people. Simply because we spend the majority of…